#13 - Apples name change

John Dowling - iSite Design - To me the name change doesn’t really matter one way or the other, I do see that since they are now a lot more than just computer like in the past, it is probably a good move.

I love the iphone, I just don’t like the fact that only one service provider is going to carry it and I do not want to switch service providers anytime soon so I guess I will not be looking into it.

Steve Giunto - Bark at the Moon - The name change is a pretty simple thing. With the launch of iTV and the iPhone, and the continued success of the iPod, Apple is diving into other markets besides computers, so it’s only natural they remove it from their name. I would expect to see many other Apple products within the next couple years, which ALL sync with the Mac perfectly.

The iPhone is beautiful, too expensive for me. Truly if you hold an iPhone in your hand, you are hip. I would have concerns of battery life since this would replace my iPod, Phone and become a my web browser throughout the day. If the battery can hang in there, I think it’ll be a great product.

Eric Smith - Mind Architecture - I think the change is semantic and don’t think this portends a move away from the Mac or other computer-focused projects for Apple. But, it I also think they’ve realized that their bread and butter are their iPod and related brands and this change may be designed to better illustrate that focus - to the investment community perhaps?

As for the iPhone, I prefer having my phone and mp3 player as separate entities so it doesn’t interest me at all. Apparently manufacturers think there’s demand for these cross-over devices but, with the tendency people have to want to upgrade often when it comes to small personal electronics, combining several devices in one at a premium price doesn’t seem to fit.

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